Retargeting Ads: How to stop them from following you online

Have you seen the same ad for a product or service on most of the websites you’ve visited in the past while perusing the web? You may have seen this advertisement on YouTube or another website. Repeatedly seeing an advertisement might be irritating. This may be uncomfortable and a breach of confidence. This method is known as retargeting.

This post will explain why these advertisements appear and how to eliminate them.

What is retargeting?

You may visit any online shopping site (such as those for books, clothing, or shoes) and click on some of these goods. You may dislike the items or want to investigate more companies, so you leave this website. Therefore, you will now encounter these advertisements everywhere on the Internet. It may appear on Facebook and other prominent websites.

This is called retargeting the audience. Most firms use this promotional technique to help their customers discover new products and the greatest offers. However, if this procedure is executed improperly, the user may get irritated or annoyed.

How is retargeting carried out?

The site owner embeds a code on his website that records the user’s activity. If a website owner uses Google Adwords to show advertisements to site visitors, they will begin using code from their Google Adwords account. This code is known as the “tag code” for remarketing. The tags are functional on both mobile and desktop webpages.

If the site has a standard footer file, the code snippet will be inserted into that file. In Facebook advertisements, this code is called the Facebook pixel.

Due to the code or pixel in the website’s footer, the website owner may monitor you whenever you visit a site with a code in its footer. Facebook or Google may provide you with this code, but they can still track you.

Therefore, once you express interest in a product, they retarget you by presenting the same ad on many websites.

However, the majority of clients would avoid repeatedly seeing an advertisement, which might result in a negative online experience.

Therefore, the issue arises as to whether it is possible to prevent seeing the same unpleasant advertisement many times. The answer is an emphatic yes!

Which firms retarget the most?

Among the most prominent firms that retarget their visitors are:

  • Hubspot retargeting
  • Shopify 
  • Amazon Ad Retargeting
  • Google through Google Adwords
  • Twitter through pixel
  • Facebook through Facebook pixel

How to stop retargeting advertisements

You cannot completely escape from the marketers’ view since they may target you in a variety of ways. The actions below will aid you in controlling what you view online.

Delete browsing history

Each browser stores a history of your visits. The browser has privacy and history options. These alternatives may be referred to by other names, but you can locate them with enough investigation. By deleting all browser data, stored passwords and browsing history will be erased. It is advisable to bookmark the URLs of the websites that you visit most often.

There are two ways in Google Chrome to erase the browser history. The first option is to manually delete all history, while the second option allows you to save data for a set time period. After that duration, your browsing history will be automatically removed.

Utilize Private Mode / Incognito Mode

Many web browsers include a private or anonymous mode for internet surfing. In this mode, the browser does not save the user’s information. Advertising corporations are unable to retarget you since your browser lacks a history, cookies, or a log of your online activity and interests.

Turn off cookies

The majority of websites provide cookies that include a unique number or code. They track your searches and interests on the website. When you revisit the site, your preferred goods or items will be shown first.

Disabling cookies prevents remarketing since they will not be aware of your interests. Do not allow your browser to accept cookies from other websites. However, if you often visit a site that requires you to sign in to utilize all of its services, you may allow the browser to keep cookies. However, after each session, the browsing history and stored cookies should be deleted.

Utilize browser add-ons

There are a number of browser add-ons that prevent the browser from storing cookies. Additionally, these extensions safeguard your browser from unwanted tracking and advertising. You may locate the finest ad blockers via internet research, but before installing any extension, you should check the ratings and comments of other users.

Use a Virtual Private Network (VPN)

Using a VPN is the easiest way to prevent retargeting. Your VPN conceals your IP address, so no one, not even your ISP, can see your online searches and activities (internet service providers). If you have been searching for the finest VPN service, you should use NordVPN.

It is one of the most trustworthy and secure VPNs, and prevents browsers from storing cookies or your search history. In a matter of minutes, all restricted websites may be unlocked. Using a VPN service provides the following benefits:

  • Encrypt data between your device and its server.
  • It safeguards the IP address.
  • A VPN alters the user’s current location.
  • No browser is capable of storing your surfing history.

Download NordVPN now to eliminate annoying advertisements. No one will ever again be able to retarget you.

Use a search engine that does not record your search history

The search engine DuckDuckGo exists. If you are serious about your privacy, you can use it. This browser is not like other browsers that save your browsing history. This browser may not have returned the correct search results, but it is still a handy tool against retargeting.

Found this useful? Share with